Tourism in suburban areas of Da Nang’s Hoi An Ancient Town is increasingly asserting its attractiveness, contributing to diversifying destinations, creating livelihoods and stable income for local people, and promoting local socio-economic development.
Visitors explore the Cam Thanh water coconut forest, a popular eco-tourism site in Hoi An. Photo: Vinh Loc
Affirming local brands
On October 3, Cam Thanh Village in Hoi An Dong Ward was honored by the US’s Forbes magazine as one of the 50 most beautiful villages in the world in 2025, reaffirming the unique values that make this community special.
Previously, Cam Thanh has earned several domestic and international recognitions, including the “Typical Tourism Destination of Asia – Pacific” title awarded by UNESCO in 2023 for its Bay Mau Nipa Palm Forest, or “Top 25 Most Attractive Boat Tours in the World” in 2024 for its basket-boat experience.
Over the years, Cam Thanh and its Bay Mau Coconut Forest have become a magnet for visitors from around the world. In 2024, the forest welcomed more than 1.1 million visitors, generating nearly VND 31 billion in revenue.
In a similar vein, the Thanh Ha Pottery Village in Hoi An Tay Ward has won a number of outstanding titles such as the National Intangible Cultural Heritage in 2019 and the “Best Community-Based Tourism Destination” Award granted by the Ministry of Culture, Sports and Tourism on September 27, 2025.
Meanwhile, the Tra Que Vegetable Village in Hoi An Tay Ward was recognized with the title “Best Tourism Villages in the World 2024” by UN Tourism on November 15, 2024, firmly affirming the unique values of craft villages in tourism development.
A foreigner experiences pottery making at the Thanh Ha Pottery Village. Photo: Vinh Loc
Community benefits
The suburban areas of Hoi An Ancient Town are now home to many traditional craft villages that are several hundred years old, most of which have now developed in the direction of tourism. The results not only help to preserve the craft villages firmly but also contribute to creating stable livelihoods and incomes for local people.
As of late September 2025, Hoi An Dong Ward had 1,347 people being involved in basket-boat transport and tour services at the Bay Mau Nipa Palm Forest, earning an average monthly income of VND 10 – 15 million. Notably, many of these workers are women and the elderly.
For Thanh Ha Pottery Village and Tra Que Vegetable Village, tourism development has had a positive impact on the local community. Aside from generating steady income for residents directly involved in performing traditional crafts and guiding experiential tours, it has also created valuable resources to support heritage preservation and craft revitalization.
Similarly, in Tra Que Vegetable Village, the implementation of tour guiding activities has brought many benefits to the community. In addition to creating direct income for participating households, these activities have strengthened community engagement and promoted sustainable rural tourism development.
Source: DNO – en.baodanang.vn
