(TITC) – Vietnam welcomed 19.5 million international visitors in the first 10 months of 2026, up 13.8% year on year. Strong growth from Europe and Asian markets helped drive the increase.
Figure 1 Top 10 source markets in the first 10 months of 2026 (thousands of arrivals)
By source region, Asia remained Vietnam’s largest market, recording 14.6 million visitors, accounting for nearly 75% of total international arrivals. Europe ranked second with 3.22 million visitors (16.5%), followed by the Americas with 1.04 million (4.4%), Oceania with 602,700 (3.1%) and Africa with 59,900 (0.3%).
Among Vietnam’s top 10 source markets in the period, China retained the leading position with nearly 4.4 million visitors, followed by the Republic of Korea with 3.4 million and Russia with 1.25 million. Taiwan (China) ranked fourth with 1.07 million.
Other major source markets were the United States (808,700 arrivals), Cambodia (787,100), Japan (757,500), India (744,600), the Philippines (579,200) and Australia (543,000).
Figure 2. Market growth rates for Jan-Oct 2026 compared to same period of 2025
In terms of growth, Europe led all regions with a 51.5% increase, followed by Africa (30.7%), Oceania (21.5%), the Americas (18.1%) and Asia (7.3%).
Europe also made the largest contribution to the overall increase in international arrivals. Its visitor numbers rose by approximately 1.09 million over the same period in 2025. Asia followed with an additional number of 992,000 arrivals.
Within Europe, Russia stood out with arrivals surging 150%, making it the region’s largest source market for Vietnam. Other European markets also posted strong growth, including Poland (+45.8%), the Czech Republic (+21.9%), Switzerland (+23.1%) and Sweden (+21.4%).
Several Southeast Asian markets also recorded substantial increases, led by the Philippines (+52.4%), Cambodia (+43.2%), Singapore (+28.9%) and Indonesia (+27.1%). Australia (+21.3%) and New Zealand (+22.9%) delivered strong growth, further supporting the overall rise in arrivals. However, visitors from the Republic of Korea fell by 6.3%.
Overall, growth of international arrivals to Vietnam in the first 10 months of 2026 were driven by contributions from both large source markets and those experiencing rapid growth. In particular, the strong performance of long-haul European markets, together with positive momentum in several nearby Asian markets, is helping diversify Vietnam’s source markets and create further opportunities for tourism growth.
Stable and safe environment, expanded direct air links between Vietnam and major international tourism hubs, and favourable visa policies are making the country increasingly accessible to international travellers. Combined with its diverse tourism resources and wide range of attractive products, these advantages are helping Vietnam sustain double-digit growth in international arrivals in 2026.
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