(TITC) – Ho Chi Minh City has been ranked 16th among the Top 50 Shopping Destinations in the World for 2026, highlighting the growing appeal of Vietnam’s largest city as a vibrant destination for shopping, culture and local experiences.
The ranking was released by Travel And Tour World on September 2026, as part of its annual editorial list celebrating destinations where shopping goes beyond retail to connect travellers with local culture, craftsmanship, design and lifestyle. Ho Chi Minh City is the only Vietnamese destination featured in the top 50, placing it ahead of a number of well-known international shopping cities.
A dynamic shopping destination in Southeast Asia
According to Travel And Tour World, Ho Chi Minh City offers an energetic shopping experience that combines traditional markets, local designers and modern retail centres.
The city is particularly attractive to travellers looking to discover Vietnamese products and craftsmanship. Among the recommended purchases are silk, lacquerware, Vietnamese coffee, handcrafted bags, embroidered textiles, ceramics, local fashion and Vietnamese food products.
For visitors seeking affordable shopping and local products, Ben Thanh Market, Saigon Square and neighbourhood markets provide a wide range of clothing, accessories, souvenirs and everyday goods. These markets also offer travellers opportunities to experience the lively atmosphere and bargaining culture that are characteristic of shopping in Ho Chi Minh City.
The city’s main shopping areas include Dong Khoi Street, Ben Thanh Market, Nguyen Hue Walking Street, Saigon Centre and District 1, where traditional retail experiences coexist with modern shopping facilities.
Shopping meets culture and local identity
Ho Chi Minh City’s position in the ranking reflects the city’s ability to combine shopping with broader cultural and travel experiences.
From traditional handicrafts and Vietnamese coffee to contemporary fashion and locally designed products, shopping provides visitors with opportunities to discover different aspects of Vietnamese culture. Historic markets and streets stand alongside modern commercial centres, creating a diverse retail landscape within the city.
The ranking also highlights the importance of local identity in shaping a destination’s shopping appeal. Rather than focusing solely on international luxury brands, the 2026 list considers traditional markets, independent boutiques, artisan products, affordability and unique shopping experiences.
Strengthening Ho Chi Minh City’s international tourism appeal
Ho Chi Minh City’s 16th-place ranking adds another international recognition to the city’s growing tourism profile. Its combination of urban energy, culinary culture, heritage, entertainment and shopping makes it an increasingly attractive destination for international travellers.
With its diverse retail offerings and distinctive local products, Ho Chi Minh City demonstrates how shopping can become an important part of the overall visitor experience, while also creating opportunities for travellers to connect with Vietnamese culture and local lifestyles.
The Travel And Tour World ranking assessed more than 100 destinations before selecting the final 50. The editorial methodology considered shopping diversity, local shopping culture, luxury retail, budget shopping, iconic shopping areas, unique shopping experiences, accessibility, traveller appeal, sustainability and local value.
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