The Vietnamese tourism industry is focusing on promoting Vietnamese cuisine in conjunction with intangible cultural heritage values and hopes to spread this image on the CNN Travel platform.
On May 25th, Mr. Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, met with Mr. Phil Nelson, Executive Vice President of CNN International Commercial, and Ms. Jocelyn Kang, Regional Client Director for Southeast Asia at CNN International, to discuss future cooperation in media and tourism promotion in Vietnam.
Vietnam’s tourism industry is stepping up the promotion of its cuisine , heritage, and film…
Nguyen Trung Khanh, Director General of the Vietnam National Tourism Administration, highly appreciated CNN’s close cooperation over the past time through various activities promoting and communicating about Vietnamese tourism at international forums and events. CNN has effectively accompanied Vietnam in promoting its image, especially in introducing the culture, people, cuisine, and unique experiences of various localities.
According to Mr. Nguyen Quy Phuong, Head of the International Relations and Tourism Promotion Department (Vietnam National Tourism Administration), the Vietnam National Tourism Administration and CNN International have implemented several effective cooperation activities in promoting Vietnamese tourism to the world . He expressed his hope that CNN would continue to share information and data on international tourism trends, thereby supporting the development of marketing strategies that meet market needs.
Furthermore, with CNN’s strong international media presence in many key markets, the two sides can continue to collaborate on joint promotional campaigns and develop specialized media products. In particular, the Vietnamese tourism industry is focusing on promoting Vietnamese cuisine in conjunction with intangible cultural heritage values and hopes to spread this image on the CNN Travel platform.
Vietnam North to South Tour Package
Referring to the potential for tourism development linked to cinema, Mr. Nguyen Quy Phuong suggested that CNN support connecting and introducing Vietnam’s potential to international film producers, including Hollywood, thereby contributing to promoting the image of Vietnamese tourism through film.
Phil Nelson, Executive Vice President of CNN International Commercial, affirmed that Vietnam currently possesses many tourism products with great potential, such as cultural tourism, culinary tourism, golf tourism, luxury resorts, and destinations associated with cinema. Therefore, there is a need for ways to convey the potential, beauty, and compelling stories of Vietnam to the right target customer groups, especially the high-spending segment.
Regarding content production, he stated that CNN not only has strengths in media but also possesses a department specializing in producing high-quality, cinematic visual content, which can effectively support the promotion of Vietnam’s landscapes and destinations.
He also highly appreciated the strategy of promoting Vietnamese cuisine in collaboration with Michelin Guide, and noted that Vietnam is globally renowned for its signature dishes such as pho and banh mi, and there are many other culinary values that need to be told through fresher stories to reach the high-end customer segment.
He stated that within the Warner Bros. Discovery ecosystem, there is also the Food Network, and the two sides could explore collaborative projects to promote Vietnamese cuisine on these platforms.
CNN is looking to organize an event in Vietnam, highly valuing its potential for promoting culture and festivals.
CNN is currently expanding its international event hosting segment through its Global Perspectives series, which is being implemented in several countries around the world. This series brings together policymakers, business leaders, and international experts to discuss major topics such as tourism, artificial intelligence (AI), culture, and the arts.
In the future, CNN will explore organizing similar activities in Vietnam or collaborating to bring international speakers, content, and standards to events hosted by Vietnam.
Phil Nelson also emphasized the potential for cooperation in promoting culture and festivals. In particular, Vietnam’s tangible and intangible cultural heritage, recognized by UNESCO, could be promoted more effectively on CNN’s platforms.
Bao Tuoi Tre
